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Nets Debut First Brooklyn Commercial

The spot hopes to unite borough residents behind Brooklyn's only current sports team – does it work?

The new Brooklyn Nets have debuted their first commercial, hot on the heels of the , designed by co-owner Jay-Z.

The spot starts out with a narrator saying, “Brooklyn, you’re a vision,” over a montage of vintage videos of the borough, shouting out the “underdogs” and “the folks on the stoop,” with shots of smiling Brooklynites of all backgrounds. 

It’s almost thirty seconds in before the commercial shows the Nets on the court – a mix of former players and stars of today.

The narrator says, “We’re grateful for the chance… to call this place home,” over renderings of what the Barclays Center will look like when it opens its doors in September.

So what do you think of the new spot? Does it capture the essence of Brooklyn? Has it made you consider becoming a Nets fan next year? Let us know your thoughts in the comments.

Jenny May 01, 2012 at 06:18 PM
i like it...
Dios Thunders May 02, 2012 at 02:54 PM
Jay z is from Brooklyn is he not and a smart bussiness man I think he wants to being something for the people of brooklyn and NYC..he'll not doubt have concerts as well..BUT AS ALWAYS new people who moved to Brooklyn will complain of noise while others who cant afford to get in will go on roof tops like they used to and try to see the games etc ...I think that would be nice And of course lots of jobs to be available because of the center to the people in the area and in Brooklyn I think J Z will use alot of the money he will make to do things for brooklyn were he grew up to give back to the comunity and schools parks for kids , I truly do ITS A GOOD THING , dont complain about noise noise is life!
Beth Dunn May 04, 2012 at 01:48 PM
Wonderful commercial! Can't wait 'til the team gets here!

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